Caso Círculo de Empresarios

Background

The Círculo de Empresarios is a think tank and debate centre serving Spanish society as a whole, created in 1977. Its main objectives are the promotion of the free market and free enterprise, the recognition of the social value of the entrepreneur as a creator of employment, wealth and general wellbeing, and the promotion of the entrepreneurial spirit.

Approach

Our Digital Marketing Department proposed a winning website based on the following principles:

1. With soul. Representing them as an institution.
2. "Born social". Designed for content to reach more people.
3. Meeting point. A reference on topics of institutional interest for users and influencers.
4. Utility. A useful and practical communication tool for the user and for the Círculo.
5. Brand building. Modern, elegant and functional. The main branding element.

Design Proposal

We used the technical resources enabled by increased storage capacity and connection speeds:

• Parallax Effect Design: a scrolling website with different layers of content moving at different speeds for a more engaging animation.
• Greater visual impact: videos and high-resolution images as narrative elements, achieving a more spectacular and attractive result.
• HTML5, JavaScript and CSS3: enabling effects and animations without penalising search engine rankings.
• Exclusive design: composition specific to this project, with a new colour palette and original graphic elements.
• Fully Responsive: adaptation to all devices with specific adjustments for the mobile version.